Strip to Your Smartwool

What do you do with a brand whose fans are its best ambassadors? You make them official. SmartWool, a brand known for its premium socks, did just that by getting them to publicly strip down to their SmartWool under layers and share on social. Following this Strip to Your Smartwool social campaign, Smartwool continued to celebrate these bold fans by creating the SmartWool Fanalog and even made them official Fan Field Testers.