JCPenney - Tweeting With Mittens

If you were following JCPenney’s formerly-known-as-Twitter feed on the night of the 2014 Superbowl, you might have thought they were hitting the bottle pretty hard. Turns out that they were just tweeting with their mittens all along. Only Budweiser scored more impressions than JCPenney that night. No media dollars were spent.